Ron Foth Advertising Campaign Wins National Award.

Agency's Ponderosa Steakhouse Campaign Honored by Beef Industry

DENVER -- On February 3, at the Cattle Industry Annual Convention in Denver, Homestyle Dining LLC's Ponderosa[R] and Bonanza[R] Steakhouses received the "Chain Restaurant" National Foodservice Beef Backer Award for a 2010 advertising campaign created by Ron Foth Advertising, Columbus. The multi-media campaign helped boost steak sales system-wide at Ponderosa and Bonanza restaurants across the country.

Jon Rice, Executive VP of Homestyle Dining LLC, accepted the award, saying, "We believe a delicious steak dinner should be affordable for the everyday family. Our campaign, with the support of the Ponderosa and Bonanza franchisees across the U.S., drove steak sales and was perfectly aligned with our ongoing message of providing great food and great value to our customers."

"Our goal was to help our client increase sales, and we accomplished that," stated Ron Foth, Sr., President/CEO of Ron Foth Advertising. "And to now receive this prestigious recognition for the creativity of the campaign itself is truly satisfying."

The campaign was launched in the summer of 2010 with television and radio commercials featuring real customers and store associates promoting a free 6 oz. sirloin steak with the purchase of a dinner buffet. The "Freedom by the Plateful" effort also included print ads, direct mail, Internet applications, and creative extensions inside the restaurants including a redesigned menu board, special point-of-purchase signage and other merchandising efforts.

About Ron Foth Advertising ( ronfoth.com ) Ron Foth Advertising is an award-winning, full-service ad agency + production company headquartered in Columbus, Ohio. Founded in 1975, RFA serves clients around the country and around the world, including Safelite AutoGlass, Wendy's, Target, State of Ohio Tourism, Safeway Supermarkets, The California Academy of Sciences, The Columbus Zoo and Aquarium, Nutramax Laboratories and many more.

About Ponderosa-Bonanza, Homestyle Dining LLC ( ponderosasteakhouses.com , bonanzasteakhouses.com ) Headquartered in Plano, Texas, Homestyle Dining LLC and its affiliated companies own, operate and franchise Ponderosa and Bonanza Steakhouses throughout the country and around the world, proudly continuing a tradition of the family-focused steakhouses that began in 1963. Over the past 48 years, the Ponderosa and Bonanza Steakhouse chain has grown to more than 230 locations in 15 states and in 6 countries outside the United States.